15 years in creative and strategic marketing.

Career

Reverse-chronological, warts and Super Bowl ads included.

• Director of Creative Strategy — Doing Things

  February 2025 — Present
  • Lead cross-functional creative strategy and sales enablement across a portfolio of ~40 creator-led digital media brands including Middle Class Fancy, Recess Therapy, and Bob Does Sports.
  • Provide creative recommendations grounded in strategic insight, shaping brand positioning, case studies, and pitch materials that help sales and account teams win and retain client business.
  • Diagnose and resolve operational pain points across the pre-sale and post-sale pipeline, streamlining cross-team workflows to accelerate campaign execution and increase pitch conversion rates.
  • Maintain oversight of high-value brand partnerships, driving creative direction, video production, and custom integrations for key client accounts.
  • Contributed to Brand Partnerships revenue growth of nearly 5x over four years, including doubling revenue outright in year one and sustaining 20–45% year-over-year growth since.

• Associate Creative Director — Doing Things

  September 2022 — February 2025
  • Served as client-facing creative leader across pre-sale and post-sale cycles, collaborating with account managers and sales teams to build multi-platform media plans aligned with client briefs.
  • Spearheaded end-to-end execution of custom partner campaigns, overseeing memes, custom video, and experiential activations.
  • Pitched, won, and executed key strategic accounts, partnering with major enterprise and repeat clients including McDonald’s, Mountain Dew, Conagra, Taco Bell, Duolingo, General Mills, CVS, and Netflix.

• Copywriter, Strategist — Anheuser-Busch

  February 2019 — September 2022
  • Authored comprehensive creative briefs for internal teams (copywriters, designers, and account managers) to inform key client pitches and campaign execution.
  • Provided strategic direction for core Natural Light and Busch Light initiatives while delivering the highest Instagram engagement rate across the entire Anheuser-Busch portfolio.
  • Helped entirely rebuild Budweiser USA’s organic approach, including defining target audiences, establishing a new tone of voice, creating unique content franchises for social, and leading presentations to senior leadership.
  • Results for 2019 vs. 2018: +435% comments across platforms, +246% total Twitter engagements, +84% total Instagram engagements, +60,000 Instagram followers (strongest growth in the AB portfolio).
  • Wrote copy across Budweiser properties for social media, including the Super Bowl LIV campaign and work with the MLB/NBA/NWSL, plus out-of-home advertising, product labels, and physical media.

Prior Experience

Earlier roles across editorial, agency, and brand social.

• Senior Social Media Strategist — Scholastic

  June 2017 — February 2019
  • Managed all phases of Scholastic Parents social media — copywriting and content selection for calendars, digital ad spend optimization, designer correspondence, and weekly/monthly analytics reporting.
  • Increased metrics year-over-year: Twitter (+140% total engagements, +307% per-post engagements), Instagram (+444% followers), Facebook (campaigns reaching 2M organic reach and 47,000 comments).
  • Collaborated with Scholastic National Partnerships on branding initiatives with Disney, Nintendo, and Feeding America.

• Community Strategist — Real Art

  November 2015 — February 2017
  • Copywriting for Real Art’s social media and newsletters, plus promotional materials, landing pages, and tradeshow scripts for clients.
  • Wrote a weekly "Social Digest" newsletter highlighting the latest in social media and marketing.
  • Managed the company blog, including case studies of past and present projects for internal reference and client presentations.

• Social Media Strategist — Domani Studios

  July 2014 — May 2015
  • Developed and executed social strategy for The House of Marley — customer service response, content curation, copywriting for social calendars, newsletters and landing pages, and coordination with design on visual assets and ad campaigns.
  • Increased Instagram, Twitter, and Facebook following by over 100,000 customers.
  • Copywriting for Starwood SPG newsletters and email lists.

• Associate Editor, HuffPost Tech — The Huffington Post

  March 2012 — July 2014
  • Grew HuffPost Technology (now The Scope) social accounts by 350,000 followers across Twitter and Facebook.
  • Monitored page traffic and managed the HuffPost Tech homepage: 11 million monthly pageviews.
  • Brainstormed story ideas and viral content, A/B tested headlines, live-tweeted major tech events, and created images and headlines for page "splashes" and social.