Work
Creative strategy, memes, video, copywriting and more across creator-led brands, national advertisers, and publishers. A few side projects too: from a hyperlocal meme page with real world impact and a comprehensive live archive for a beloved band.
Scroll-stopping memes across every category — from fast food to streaming to squirrels with guns.
Custom video spots and skits produced for creator and brand partnerships. Tap to play.
A custom Doing Things product leveraging Stories features to tell thematic Choose Your Own Adventure style creative around client campaigns and brand messaging.
The Super Bowl 2025 Party
Micky D’s and a Movie Night
Margarita Season Kickoff 2025
A Day at the Taco Bell Innovation Lab
2025 Holiday Shopping at CVS
"Touch Grass": Autumn Equinox 2025
Summer Bummer Playlist x Animals
Welcome to Area 425
The McDonald’s Cinematic Universe
Backyard Internet Debates, Settled
Lunch with the Cantina Chicken Menu
Build Your Perfect Cereal Meal
Summer Bummer Playlist x Lifting
The Mountain is Calling Journey
Terry the Tender Shark’s Test
A Day With Chazmo, Super Bowl 2025
"Touch Grass": A Day on the Town
The QPC Personality Test
I led creative across a true 360 campaign for Mike’s Hard Lemonade in the summer of 2023. With influencer partnerships, custom video, and memes, the campaign peaked with a backyard games competition event attended by 350 people in Chicago.
Campaign Results
Worked on event ideation in parallel with promotion across the Doing Things portfolio, including original videos with creator Grill Guy aka Kevin Spies and pro pickleball coach to the stars Matt Manasse.
On a sunny July day at Recess in Chicago’s West Loop neighborhood, 350 attendees decided it was a great day to have a day. Featuring plentiful Mike’s Hard Lemonade sampling and winks and nods to the humor of Middle Class Fancy through decor and food, champions were crowned across pickleball, bocce ball, curling, and cornhole competitions. Many even got to hold the gold medal of Olympic curling champion Matt Hamilton as he coached them up.
Content capture from the event kept the buzz going with high impact memes and videos driving extra awareness for Mike’s Hard Lemonade as the hero for a great day.
Over two consecutive years of expansive brand equity campaigns, Mountain Dew partnered with Doing Things to remind the world to get out there and "Touch Grass." From custom branded memes to Stories Takeovers to custom social video and video series, I oversaw and drove creative for a pair of far-reaching campaigns that made the renewed adventurous spirit of Mountain Dew impossible to ignore.
Deliverables
Results
In Conagra’s second year-long partnership with Doing Things, I spearheaded creative on a campaign featuring a wide range of our social-first products. Supporting six different brands across the Conagra portfolio, including Slim Jim, Healthy Choice, RO*TEL, FATTY, Marie Callender’s, and Velveeta, this widespread partnership generated over 103 million impressions and over 2.5 million engagements.
Deliverables
Results
Copywriter, Strategist
Helped entirely rebuild Budweiser USA’s organic strategy — defining target audiences, establishing a new tone of voice, creating unique content franchises for social, and leading presentations to senior leadership.
Results, 2019 vs. 2018
Low-cost evergreen posts and quick one-liners, written to be tagged, quoted, and shared.
A real-time earned media moment: a Chiefs lineman’s beer-soaked celebration turned into a league fine, a charity donation, and a truckload of Budweiser.
Kansas City Chiefs offensive tackle Eric Fisher hits a Stone Cold Steve Austin celebration with the beers of fans, a Bud Light and a Budweiser specifically, during the 2019 AFC Divisional game against the Houston Texans.
I use Budweiser’s social media and real-time community management to start a search for the fans who sacrificed their beers for the celebration.
The NFL fines Fisher for the celebration. Budweiser offers to pay the same amount to a charity of Eric Fisher’s choice. Fisher chimes in on the fun on social media.
Budweiser cuts a $14,037 check and finds the fans who gave up their beers for Fisher’s epic celebration. They get a meet-and-greet, a whole lot of beer, and the story of a lifetime.
I wrote the creed for Budweiser Zero that is on all cans, bottles, and packaging. Also provided copy for OOH marketing such as billboards and coasters distributed at bars across the country.
A hyperlocal labor of love and a passion project with massive influence — helping shape policy and support small business in the city of Long Beach, New York.
Senior Social Media Strategist
This role led to the ideation, creation, and management of several social franchises across Scholastic Parents' Facebook, Twitter, and Instagram.
In the video world, I planned, promoted, and provided production assistance and research for our Facebook Live programming. These included our Talk With An Author series featuring guests like Dav Pilkey (Captain Underpants) and R. L. Stine (Goosebumps), the Ask a Kids Librarian Series, and partnership content with Understood.org and Klutz Crafts.
Results: Raised awareness for Scholastic authors and books while addressing pain points for parents, with 554 minutes of original video content across 17 videos generating over 200,000 views.
Across social I brainstormed and executed campaigns like the New Year Reading Challenge, a printable calendar meant to encourage literacy and reading goals across the month of January.
Results: This campaign would go on to generate 1.1M+ organic impressions and 8,000 comments across social over the month of January 2018.
